SYLLABUS
Perfect Job University J
How to find your perfect job in 8 – 12 weeks (a 7-week class)
recording provided for each class

Week 1:  FAQs/General info, introduce 8 points + “nitty gritty questions”
New: Unfortunately, too many people find themselves in jobs they don’t like or that
have some sort of problem attached.  Part of this is because they don’t know how to
interview, and we’ll learn that later in the class.  But even before that, comes knowing
what you want – and in much greater detail than most people take the time to figure
out, if they put any thought into it at all.

Q & A at class end

Homework:  You’ll get the homework exercises for the 8 points and the "nitty, gritty
questions," as well as handouts you’ll need in preparation for what we’ll be
discussing week 2.

Week 2:  Review 8 pts; introduce resumes

Review:  We’ll clarify and dig deeper into the 8 points and nitty gritty questions.

New:  For every job seeker that realizes the importance of a strong resume, there’s
one who genuinely is surprised to find that the strength of a resume makes a huge
difference in the response.  There are a lot of psychological factors to a good
resume that many professional resume writers don’t realize or know.  This class is
for the purpose of dramatically overhauling your resume, especially your resume
bullets, which most likely aren’t serving any purpose at all.

Q & A at class end

Homework:  Reading handout that explains each part of the resume, and a second
handout with examples that will guide you to revamping your resume to the best of
your ability, which you’ll do and then turn in before week 3’s class.  Separately by
email, I look over each one, make comments, corrections, and send it back. 

Working on your resume (as well as on ad letters) doesn’t stop at the end of the
week.  It stops when it’s finished, and until then we continue to send it back and forth
by email.  So resume work usually extends another week or two.

Week 3:  Review resumes, introduce cold companies and cold company letters
Review:  Looking at a few before and after sections of different resumes for
clarification and additional learning/review.

New:  Cold companies are companies that are not actively advertising, but because
a company is never static, often a company is making changes that aren’t yet fully
formed.  This session is going to talk about exactly what they are, what that means to
you, how that affects and benefits your job search and a few stories to give you an
illustration and inspiration. 

We’ll also cover how to find them, how to approach them, and why that way is more
effective than others you’d probably think or be inclined to use.   You’re going to look
at a few cold letters, learn how they’re constructed, who they go to, and why.

Q & A at class end

Homework:  In preparation for week 4 - read two reports, and a column.  Write 3
cold letters, one at a time, and send them to me for editing.  Probably a few edits for
each letter.

Week 4:  Review cold letters/cold companies, introduce job boards and ad letters

Review:  Looking at a few examples of class cold letters for clarification and
additional learning/review

New:  There are a few tricks to deciphering ads and we’ll go through those, as well
as why they’re so important and how they make a difference in your overall search.
A job ad tells you more than people realize and its purpose is infinitely more
important than people realize.  It’s one of the most important keys to the success of
your search. 

Consequently, job ad letters should reflect that, but never do.  Almost without
exception, I’ve seen nothing, my entire career, but job ad letters that are anywhere
from absolutely ghastly to not so bad, but not so great.  You’re going to learn how to
write a custom letter in about 5 minutes, but it will take practice.  It seems hard at
first, but it’s so not, once you’ve learned the structure and have the hang of it.

People say, follow this and get your cover letter read, but I’ve yet to see anything to
prove that.  This, however, will do just that.  It will get read and it will get you
remembered.  You’ll learn why when we discuss how to write one.

While cold letters differ in the first paragraph, job ad letters have several components
that need to be structured and can differ from letter to letter.  They’re a bit tougher
than cold letters, so we’re doing them second because cold letters will give you good
practice.

Q & A at class end

Homework:  Reviewing the two reports and column from previous week, reviewing
some examples, picking out two ads and sending them to me, writing one letter at a
time – finishing the first before we start the second.  This can be time consuming and
we might end up giving it two weeks or extending it.  We can decide when we get
here or halfway through the week.  The first session elected to take an extra week for
more practice on the letters – which are edited back and forth like the resume -  as
well as continued work on their resumes.

Q & A at class end

Week 5:  review job boards/ad letters, introduce follow up scripts/theories

Review:  Looking at a few examples of class ad letters for clarification and
additional learning/review

New:  Following up is a difficult task for most people because every call isn’t
reinforced in a positive manner. It can become frustrating and depressing and
consequently, many who start eventually give up.  Part of the difficulty is not knowing
what to say, or the psychology behind what works and what doesn’t work.  You’ll get
a 4-page handout that I call a Conversation Tree, because it has specific wording,
what to say if the other person says A, what to say if the other person says B, etc,
and will take you all the way through the entire follow up cycle.

Q & A at class end

Homework:  beginning your follow up calls, recording progress and results on your
excel sheet, and communicating problems and questions to me via email through the
week.

Week 6:  review follow up scripts/theories/, introduce networking on and off line

Review:  I’ll cover problems and solutions that have been emailed to me so that
everyone is enlightened if the same thing happens to them.

New:  We’ll talk about what networking really is and how to do it successfully.  We’ll
also cover business cards, elevator speeches, and ways to reach and connect with
people offline.  We’ll cover LinkedIn and how to build a profile.

Q & A at class end

Homework:  reading LinkedIn material and building or altering your profile, creating
your elevator speech, drafting your business cards, emailing back and forth with me
for help, review, editing, etc

Week 7: review networking on and off line, introduce/cover interviewing

Review: Going over any networking problems that might have come up during the
week from linked in groups or meetings.  Pretty short, which is fine because the
interviewing segment is lengthy.

New:   A whole new concept in interviewing based on sales and psychological
factors.  This is going to take you right back to your 8 points so you see the full circle
and how it works, and really see why it’s possible – and how it’s possible – to find
your perfect job!  J  YAY for perfect jobs!

Q & A at class end

Homework at your leisure:  reading special report on references, special report
on finding/working with recruiters

END OF CLASS CONSULTATION - I want to make sure you're on track with where
you're going and what you've learned.  This ties up loose ends and allows for any plans
from here on out.